Cookies And Tracking Technologies Policy

Effective Date: October, 2018

As used in this Cookies and Tracking Technologies Policy, “Sundance Now Services” means the Sundance Now services provided and made available by Digital Store LLC and its affiliates (collectively, “Sundance Now,” “we,” “our,” or “us”) in connection with the browsing and viewing of Sundance Now multimedia (such as movies and television shows) thro ugh interactions with Sundance Now websites, applications, and other user interfaces. The Sundance Now Services also include the technologies and content accessible through or facilitating the Sundance Now user interfaces, including multimedia content software, and viral, embeddable, or application/device-based features and related technologies, such as APIs, widgets, and applications. The Sundance Now Services use cookies and other tracking technologies to enable us to analyze how people use the Sundance Now Services; to improve and personalize your experience of our Sundance Now Services; to help us communicate with you about your account or the Sundance Now Services; to deliver direct marketing communications to you; and to serve advertising that, on some services, is tailored to you based on your browsing behavior and other information held about you. This policy covers only our use of cookies and tracking technologies; it does not cover the use of cookies or other technologies by third parties.

We want to be transparent about how and why data about you and your browsing behaviors may be used in connection with our Sundance Now Services. This policy describes:

  • What cookies and online tracking technologies are;
  • How we use cookies and tracking technologies;
  • Your choices: managing cookies and preferences;
  • Our response to racking signals; and
  • How to contact us.

To find out more about Sundance Now and our approach to privacy please read our Privacy Policy.

1. WHAT ARE COOKIES AND ONLINE TRACKING TECHNOLOGIES?

Web Browser Cookies

A web browser cookie (“cookie”) is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyze how the site is used by you, and to serve advertising to you.

Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).

Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script

Web pages, emails and apps may contain small, transparent image files or lines of code that help record how you interact with the online services. These tracking technologies are often used in conjunction with cookies (or the unique identifier of your device), and they are used to help website and app publishers (including Sundance Now) to better analyze and improve their services and to target advertising based on your browsing behavior and interests. For example, we may use these technologies to learn about the web pages you visit or which elements of a page or application you viewed; when and for how long you interacted with our content; whether you viewed and/or clicked on an advertisement; and whether you opened or clicked on marketing communications that we may send to you.

Tracking Via Mobile and Other Applications

When you use our applications we may record unique identifiers associated with your device (such as the device ID and IP address), your activity within the applications, and your network location. This information may be used to analyze and improve the Sundance Now Services, learn about how users interact with our applications, to support communications with you regarding the Sundance Now Services, and to deliver advertising or marketing communications to you.

2.HOW WE USE COOKIES AND TRACKING TECHNOLOGIES?

We use cookies and tracking technologies for a variety of reasons, such as to enable us to recognize when you have logged in, to improve your experience of the Sundance Now Services, to learn about how users interact with and use the Sundance Now Services, to deliver advertising, and to remember your preferences. Some of the advertisements and marketing messages we send may be intended to reflect your interests as inferred by your activities on the Sundance Now Services and other online services a common practice across the internet and known as interest-based advertising or behavioral advertising. Third parties may similarly use cookies and tracking technologies to deliver advertising and marketing messages relevant to you, which may be based on your online activities on various online services. For information on how we disclose information to third parties, please review our Privacy Policy.

Generally, we use cookies as follows:

Essential Cookies

Essential cookies are necessary for us to provide you with the Sundance Now Services. For example, we use these cookies to authenticate and identify our members when they visit our websites and applications. These cookies also help us to enforce our Terms of Use, to prevent fraud and unlawful activity, and to maintain the security of the Sundance Now Services.

You may not opt out of essential cookies, as they are required for the proper functioning of the Sundance Now Services.

Performance and Functionality Cookies

We use performance and functionality cookies to personalize and enhance your experience on the Sundance Now Services. For example, these cookies allow us to remember your preferences and activities so that you do not have to re-enter information, but can simply resume your activity where you left off when you connect to the Sundance Now Services from any device.

You can control, disable, and delete these cookies through your browser settings; however, if you choose to do so you may not be able to use the full functionality of the Sundance Now Services.

Analytics On Our Sundance Now Services

On our websites we use Google Analytics, a web analysis tool by Google Inc., and analytics tools by Nielsen, Amplitude, New Relic, Youbora, Braze and an analytics tool by Adobe, to collect statistical information about how our websites are used. They use information such as your IP address, browser type and unique identifiers stored in cookies on your device to record how you interact with our website. We use similar analytics tools on our applications, but these tools do not use cookies.

Analytical services help us to know how many users we have, which parts of our services are most popular, what browsers are used (so we can maximize compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic, and to improve and tailor the Sundance Now Services accordingly.

Information on how to opt out of analytics cookies for websites is available below.

Advertising and Targeting Technologies

We may use cookies and tracking technologies to deliver advertisements or marketing communications to you. We may, as permitted under applicable laws and with your consent if required, send you marketing communications that are personalized and based on your activities on the Sundance Now Services. Advertising tailored to your individual interests as inferred from your activities on other websites and online services, known as interest-based advertising or behavioral advertising, may be served by us or we may allow third parties’ advertisements to be served through the Sundance Now Services. These advertisements are sometimes targeted based on your browsing activity over time and across third party websites and services. As a result, you may see advertising based on website content you have been viewing on another website. For example, a retailer might use information about the products you browsed on their website in order to tailor their advertisement to you on this website. Other times, the advertisements are not tailored or targeted based on your browsing on other websites, but rather simply based on how you use and interact with the Sundance Now Services. We believe this makes the advertising more interesting and useful to you, and also helps us increase the value we get out of the site from our advertisers, ultimately giving us a greater ability to invest in great content for the benefit of all users.

Advertisements may come from third party companies called “ad networks.” “Ad networks” include third party ad servers, ad agencies, ad technology vendors and research firms. Your web browser must request these advertisements from the ad network’s servers, which allows ad networks to view, edit or set their own cookies, web beacons, pixel tags, or similar tracking tools on your browser, just as if you had visited a web page from their website. We have implemented or are in the process of implementing the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, Floodlight, video advertising, and Google Analytics Demographics and Interest Reporting. These advertising services may track your online activities over time by collecting information through automated means, including cookies first-party cookies (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick cookie) together (i) to inform, optimize, and serve ads based on past visits to our website and (ii) to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our websites. This information is not shared with us and we do not share information with the advertiser about your browsing of our website. Other third parties may assist us in delivering interest-based advertisements, including but not limited to: Facebook, Apple, Microsoft, Conversant, GeistM, Rockt, and Rakuten.

You may have a choice about whether to have your information collected for these purposes. See below for details and for information about how to exercise that choice.

3. YOUR CHOICES: MANAGING COOKIES AND PREFERENCES

Opting Out of Analytics Cookies

To find out more about the analytics services used on our websites and to opt-out please visit:

Additional Nielsen Terms

To learn more about The Nielsen Company’s (“Nielsen”) digital measurement products and your choices in regard to them, please visit Nielsen’s Digital Measurement Privacy Policy page at www.nielsen.com/digital privacy for more information. Once there, you can access more detailed information about the measurement software and learn about your choices with regard to Nielsen’s measurement. In the “Choices” section of the Digital Measurement Privacy Policy Page, you will have the opportunity to receive an opt-out cookie if you do not want to participate in Nielsen’s online measurement.

To opt out of our collection of information using Amplitude, Braze, or Youbora, please email us at privacy@shudder.com.

Opting out of Advertising Cookies

We list below the two main associations that represent the advertising networks allowed on our sites. You can visit their websites to opt out of all cookies served by their members and they will explain what happens as a result of opting out. In opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes; you will still see advertisements, they just won’t be tailored to your interests. If you clear your cookies via your browser, you will need to go through the opt-out process again.

European residents may visit: www.youronlinechoices.com.

To opt out of receiving targeted ads on your iOS device, go to the Privacy Section of the Settings menu on your device.

To opt out of Google Analytics for Display Advertising or to customize Google Display Network ads, you can visit the Google Ads Settings page.

To opt out of personalized ads on our Roku channel, access your device settings and check “Limit Ad Tracking” in the privacy section.

You understand that the advertising opt out mechanisms described above are maintained by third parties, not us, and we do not control the mechanisms of the third parties who choose to participate in these opt-out programs. If you would like to opt out of cookies served by ad networks not participating in the above tools, please email us at privacy@shudder.com.

To opt out of the use of data regarding mobile application usage to support personalized marketing messages, please access your account settings.

You can control, disable, and delete these cookies through your browser settings; however, if you choose to do so you may not be able to use the full functionality of the Sundance Now Services.

Managing Cookies and Local Storage on Your Device

You can choose how web browser cookies are handled by your device via your browser settings, including to refuse or delete all cookies. Some devices allow you to control this through via your device settings. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided. Each browser and device is different, so check the settings menu of browser or device to learn how to change your advertising settings/cookie preferences.

4. OUR RESPONSE TO TRACKING SIGNALS

At this time, there is no general agreement on how companies like us should interpret Do Not Track signals. We do not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device. To learn more about Do Not Track, you can do so at http://allaboutdnt.com.

5. HOW TO CONTACT US

If you have any questions or concerns about our use of cookies and other tracking technologies, or if you believe there has been a breach of this policy, please email us at: support@sundancenow.com or privacy@sundancenow.com.